Diploma in Digital Marketing

AI Drafts the Ad. You Win the Client.

A practical diploma where you learn to understand a business and its customers, build trust through useful content, turn interest into enquiries and sales, and measure what works. Every task is done by hand first, then with AI, then checked.

Apply now See fees Book a free demo class

FormatFull timeGuided projects + practical blocks

EligibilityAge 18+Comfortable with a laptop and simple English

Batch starts30 October 2026Founding batch · Small batches, teams of four

Duration1 yearFee ₹1.5 lakh

Apply now

Overview

Diploma in Digital Marketing.

Free demo class · 90 minutes

Make and publish one ad and one post for a real local shop. Book a seat

Business before contentStart with revenue, customers and offers, so your marketing serves a real goal.
Manual first, then AIReason it out yourself, extend it with AI, then verify every output.
Two portfolio case studiesA full café case in Visakhapatnam, then a capstone for a real small business.
Meta, Google, GA4 and moreAds Manager, Google Ads, Search Console, GA4, Tag Manager and a working CRM.

Who it is for

Is This Diploma for You?

No experience needed. These are the students who get the most from it.

Graduates and college finishers

You want a practical skill that businesses pay for, not just another certificate.

Job seekers and career changers

You are 18+ and ready to move into marketing, with or without experience.

Shop, clinic and family-business staff

You want to bring in more customers for the business you already work in.

The year

What You Do, Stage by Stage.

A year built around practice. Each stage ends with something you can do, not just something you know.

Phase 1

Diagnose and Reason.

Understand the business: revenue, customers, offer, positioning and the strategy that connects them.

Modules4

OutcomeStrategy

Phase 2

Build the Connected System.

Brand, content, creative, social, landing page, search, measurement and a working enquiry pipeline.

Modules8

OutcomeLive system

Phase 3

Operate and Improve.

Meta and Google advertising, controlled launches, analysis, experiments and client delivery.

Modules6

OutcomeCase study

Phase 4

Capstone for a Real Business.

Take a consenting local business from brief to plan, build, operation and a final client presentation.

Team4 people

OutcomePortfolio

Curriculum

What You Will Learn.

The detailed syllabus, timetable and assessment plan are given to you in writing at counselling.

Phase 1 · Diagnose and reason

Business Before Content

Revenue, cost, capacity and owner goals. Why followers are not a business outcome.

Customers and Evidence

Segments, buying situations, interviews and judging the quality of evidence.

Offer and Positioning

Value proposition, proof, objections, pricing versus discounting.

Strategy and Go-to-Market

From objective to channel to metric; the customer journey and experiments.

Phase 2 · Build the connected system

Client Brief and Brand System

Scope, deliverables, approvals, tone and message hierarchy.

Content That Moves a Customer

Awareness, consideration, action and retention content, planned in a calendar.

Marketing Creative Production

Headlines, copy, layout, phone video and captions. Brief a designer or editor.

Social and Community Operations

Profile-to-enquiry path, publishing, moderation and complaint response.

Website, Landing Page and Conversion

Build and user-test a landing page: mobile, message match, forms and trust.

Search and Useful Discovery

Search intent, keywords, on-page basics, local discovery and Search Console.

Measurement and Data Quality

Event plans, UTMs, GA4, Tag Manager, conversions and attribution.

Enquiry, CRM and Retention

Lead qualification, pipeline, follow-up, email lifecycle and WhatsApp etiquette.

Phase 3 · Operate and improve

Paid Media Economics and Meta Ads

Objectives, audiences, creative, budgets, bidding and launch checks.

Google Search Advertising

Keywords, match types, negatives, ad relevance and budget control.

Controlled Launch and Operations

Readiness reviews, permissions, pacing, incident logs and rollback.

Analysis and Experimentation

CTR, CPC, CPL, CPA, close rates and reading results correctly.

Customer Relationships and Delivery

Expectations, reporting, objections, service recovery and proposals.

Integrated Review

Case-study handover and an oral defence without AI.

Phase 4 · Capstone

Capstone Discovery

A fresh business: brief, baseline and permissions.

Capstone Strategy and Plan

Your strategy, channels, budget and measurement plan.

Capstone Build and Quality Checks

Build the assets, pages and tracking, and test them.

Capstone Operation

Run the plan under supervision.

Capstone Iteration

Read the results and improve.

Defence and Handover

Client presentation, unseen practical and portfolio review.

Tools you will use

ChatGPT / Claude
Canva
Phone video editing
Meta Ads Manager
Google Ads
Google Search Console
GA4
Google Tag Manager
Spreadsheet CRM

Projects

Two Projects. One Portfolio.

You finish with two complete case studies to show employers and clients.

Project A

A Visakhapatnam Café

Through the first three phases you build a complete marketing system for a café case business: customer research, positioning, brand, content, a landing page, search, tracking, an ads plan and a CRM.

Research
Brand & content
Landing page
Tracking & CRM

Project B

Capstone for a Real Business

In the final phase your team of four takes a consenting local business from brief to plan, build, operation and a final client presentation, rotating roles as you go.

Client brief
Strategy
Build & launch
Client presentation

1. ManualReason it out yourself: the customer, the offer, the message.

2. AIExtend and speed up the work with AI tools.

3. VerifyCheck every output, fix it and own the final decision.

Careers

Roles This Diploma Prepares You For.

Placement support is part of every diploma. Employers make the hiring decision; we make sure you are ready for it.

How placement support works

Marketing

Digital Marketing Executive

Plan and run campaigns across channels for a business or agency.

Social

Social Media Executive

Content, publishing, community and reporting for brands.

SEO Executive

Help businesses get found on search and local listings.

Advertising

Paid Ads Assistant

Support Meta and Google campaigns: setup, checks and reporting.

Content

Content & Campaign Coordinator

Turn briefs into content calendars, posts and campaign assets.

Your own

Freelance / local business marketing

Market your family business or local clients with a real portfolio.

Admissions & fees

Clear Fees. Written Terms.

Counselling is free. You receive the full fee breakdown and terms in writing before you pay anything.

Programme fee

₹1,50,000

+ GST as applicable. Paid in 3 instalments of ₹50,000: at joining, by month 3 and by month 6. EMI available through partner banks, subject to bank approval.

Apply now Pay online

How admission works

Free counselling with Mahi, for students and parents together
Eligibility review and a free 90-minute demo class
Written offer with fee breakdown and terms
Reserve your seat online with ₹5,000, credited towards tuition
Hostel stay available

FAQs

Questions About This Diploma.

Who is this diploma for?

Learners aged 18+ who can use a laptop, read simple English and work with percentages: recent graduates, college finishers, job seekers and people already working in shops, clinics or family businesses. No coding, design or advertising experience is needed.

What does it cost?

₹1,50,000 + GST as applicable, paid in three instalments of ₹50,000. EMI is available through partner banks, subject to bank approval. The full fee breakdown is shared in writing at counselling.

How is AI used?

Every task is done by hand first, then extended with AI, then checked. You learn to use AI for the execution work and to own the judgement, the client relationship and the final decision.

Will I run real campaigns?

You build a complete marketing system for a case business, then a capstone for a consenting local business, with ad launches only as small, approved experiments or clearly labelled simulations.

Is a job guaranteed?

No. Meridian provides placement support and you finish with two portfolio case studies to show employers. Employers make the hiring decision.

Admissions 2026